History of Pet Insurance

Pet health insurance is on the rise in the US as Americans discover the value of protecting their pets.

  • First pet health insurance policy is written for a dog in Sweden.

  • First policy is sold in Britain, and pet health insurance takes off rapidly. Today, the UK has the most mature pet health insurance market in the world with over 18% of pets insured.

  • First pet health insurance policy is sold in the US to cover TV’s heroic dog Lassie.

  • The Hartville Group, Inc., the ASPCA’s partner for providing ASPCA Pet Health Insurance, begins to write pet health insurance policies.

  • Pet health insurance continues to gain popularity in the US as veterinary costs rise and more pet parents learn about its benefits.

  • ASPCA Pet Health Insurance is launched offering pet parents the opportunity to protect their pets with a trusted name in animal welfare.

  • The future of pet health insurance in the US looks bright. More American pet parents are insuring their pets as they realize how it can help them pay their veterinary bills. Is your pet protected? Start by getting a free quote now.