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History of Pet Insurance

Sources for all below information: Packaged Facts, Nov. 2005; May 2008; Nov. 2010; and American Pet Products Association, March 2011

Pet insurance is on the rise in the US as pet parents discover the value of protecting their pets.

  • First pet insurance policy is written for a dog in Sweden. About 50% of pets are now insured in Sweden.

  • First pet insurance policy is sold in Britain, and pet insurance takes off rapidly there. Today, about 25% of pets in the UK are covered.

  • First pet insurance policy is sold in the US to protect TV's heroic dog Lassie.

  • Hartville, which provides ASPCA Pet Health Insurance, is founded and begins offering pet insurance for US dogs and cats.

  • More than 500,000 pets in North America are covered by pet insurance, and Hartville is one of the leading pet insurance providers.

  • The American Society for the Prevention of Cruelty to Animals® (ASPCA®) chooses Hartville as its strategic partner for pet insurance. Through this relationship, Hartville launches ASPCA Pet Health Insurance to help pet parents afford the veterinary care their pets need.

  • The North American Pet Health Insurance Association (NAPHIA) is founded to establish and maintain universal and professional standards for terminology, best practices, quality and ethics in the pet health insurance industry. Hartville is one of the founding members of NAPHIA.

  • About 1 million pets in North America are protected with pet insurance. Plus, more veterinarians recommend pet insurance to their clients to help them afford critical treatments.

  • Pet parents spent about $13 billion on veterinary care in 2010, up 40% from 2006. Pet insurance continues to grow in popularity as pet parents seek help managing these costs.

  • Hartville and the ASPCA renew their strategic partnership, continuing the strong collaboration between North America’s oldest animal welfare organization and one of the largest pet insurance providers in the US.

  • Hartville launches new plans that expand coverage in all of its pet insurance programs, including ASPCA Pet Health Insurance. Hartville’s plans now include coverage for hereditary and congenital conditions, alternative therapies, behavioral issues and more. This year, Hartville also is named a strategic partner for pet insurance with Protect Your Bubble, and Hartville is the first pet insurance provider to offer pet travel assistance services to its customers.

  • Hartville becomes a member of the Crum & Forster Enterprise, through an acquisition by United States Fire Insurance Company, a wholly owned subsidiary of Fairfax Financial Holdings Ltd. The move extended the 7-year partnership between the companies. “This acquisition represents a new phase in our existing relationship with Hartville,” said Prem Watsa, Chairman and CEO of Fairfax. “As a result of the vertical integration created by this merger, Hartville’s pet insurance programs will be uniquely positioned in the industry to generate sustainable growth.”