The Hartville Group, Inc., which with its subsidiary Petsmarketing Agency, Inc. is one of the largest and oldest pet insurance providers in the US, has announced new plans that will expand coverage in the ASPCA Pet Health Insurance program to include 90% reimbursement of eligible veterinary expenses, treatments for hereditary and congenital conditions, and higher per-incident limits, among other new benefits.

To learn more about the new plans and to read the entire press release, please click here.

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Hartville Group News & Info

Hartville Group Celebrates Go Orange Month

Last Friday, employees dressed up in orange to support the ASPCA®’s “Go Orange for Animals” month, which builds awareness for the ASPCA’s mission of preventing animal cruelty. This year also marks a special milestone as the ASPCA celebrates 145 years of being the nation’s leading voice for animal welfare. Stay tuned for ideas later this month about how you can join in on the fun with our friends at the ASPCA!

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Hartville Group News & Info

ASPCA Pet Health Insurance Attends Two of the Industry’s Largest Veterinary Conferences

From left to right: Jaclyn Carrington (Veterinary Services Manager), JoAnne Novak (VP of New Business Development / Employee Benefits), Cheryl Brown LVT (Veterinary Outreach Manager) and Lisa Hockensmith (Communications Manager).

My colleagues and I had a great time speaking with veterinarians at the NAVC Conference 2011 in Orlando, Fla., and at the Western Veterinary Conference in Las Vegas recently.

At both events, we met with a number of veterinary professionals at our booths and talked about how ASPCA Pet Health Insurance helps pet parents give their pets the best care possible.

If you are a veterinarian or work at a veterinary practice, call us anytime if you have questions about how our pet insurance can help your practice and your clients. Our Veterinary Services Help-Line is 1-877-738-2677.

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Hartville Group News & Info

One night in early June, my Border Collie, Sage, alerted me to something in the drainpipe that runs under my driveway. We have a lot of feral cats in the area, so I figured the noise was from some felines. Sure enough, when I got a flashlight and reached into the pipe as far as I could, I was greeted by two sets of kitten eyes.

I’ve always found it impossible to ignore that vulnerable look I recognized in those kitten eyes staring back at me. Like many of my colleagues at the Hartville Group, I’ve made it my personal and professional mission to help animals as much as I can. That’s been my goal in the eight years I’ve worked at Hartville, and when I moved to Florida, I got involved with a local rescue group that spays and neuters feral cats. So I assembled one of the group’s humane traps that I have on hand to try to help those little kittens.


A few hours later, I caught one of them and arranged for the kitty to spend the night in our garage. I set a second trap but, unfortunately, it was still empty in the morning. 

Meanwhile, my husband and I brought the first kitten into the house for a bath and check-over.  He was just a little guy, about 8 weeks old. Despite how scared he was, he was still very sweet, and he purred while I picked fleas out of his fur, cleaned his ears and trimmed his nails. 

It was only a few days before we named him Oliver and made him a permanent place in our home. Oliver quickly adjusted to his life on the inside, and his new feline siblings, Ranger and Jetta, readily accepted him. 

Over the next few months, I often saw a gray kitten sitting on our back porch, and I knew it was the second kitty from the drainpipe. I fed him and tried to catch him several times, but with no success.

Sadly, one Sunday morning in October, Oliver died suddenly. We learned he had a rare congenital heart defect. We were absolutely heartbroken. In his honor, we created a “cat café” outside so the feral cats can have a constant supply of fresh water and food.


Two weeks after Oliver passed away, I finally caught the other gray kitten I’d been feeding.  At this point, he was 6 months old and almost completely wild. After we neutered and vaccinated him, we moved him into our spare bedroom. We borrowed another Charles Dickens name and called him Fagin, which also means “joyful.” 

Poor Fagin was lucky to have even survived six months outside as his belly is a roadmap of scars where another critter attacked him. He’s also had a few medical complications from a chronic infection that resulted from the attack. But, as I slowly work to heal his infection, I’m also trying to socialize him. 

It’s possible that Fagin may have the same heart defect as Oliver, but I’m not going to worry about it. Instead, I’m focusing on giving Fagin the best life I can for however long he is with us!

Jaclyn Carrington, Hartville Group’s Veterinary Services Manager, volunteers with a rescue group that spays and neuters feral cats in Florida.

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Hartville Group News & Info

Insurance brokers are gravitating toward pet insurance as a way to round out their product portfolios to fit their clients’ needs. And for employers, pet insurance is a morale-boosting and progressive benefit—one that is extremely attractive as a voluntary program with no cost and easy implementation.

“The Perks of Pet Insurance,” an article in the November issue of Employee Benefit Advisor magazine, outlines why pet insurance is experiencing a spike in interest among brokers and employers.

Hartville Group’s JoAnne Novak, VP of New Business Development / Employee Benefits and Robert Hall, VP, Business Development, pointed to Hartville’s unique programs for employers and brokers in the article.

Read the full article here

For more information about our Corporate Employee Benefits program:

For more information about our Broker program:

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Hartville Group News & Info

New York City event celebrates the significant role that animals play in human lives by honoring heroic deeds

Canton, OH (PRWEB) November 10, 2010—The Hartville Group, Inc., a leader in the US pet health insurance industry, is sponsoring this year’s ASPCA® (The American Society for the Prevention of Cruelty to Animals®) Humane Awards Luncheon.

Read more

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Hartville Group News & Info


As we’re dedicated to making a difference for pets, we want to keep you informed about pet health topics and your ASPCA Pet Health Insurance plan. Our blog will provide you with fresh, interesting and informative topics—from pet health tips and customer stories, to the latest industry news and a Pet Parent Q&A column. Most of all, we encourage you to share comments and join the discussion!

Meet the Author

Julia H.

Social Media Coordinator

Pet Parent to:

Lucy, an 8-year-old rescued Golden Retriever/Chow Chow mix

Blog Guidelines

While we’ll strive to present all viewpoints on this blog, comments will be reviewed before posting. Offensive or inappropriate language, off-topic remarks and comments containing personal policy information will not be featured.

Also, conditions discussed in this blog aren’t necessarily covered by every ASPCA Pet Health Insurance plan. For full coverage terms, conditions and exclusions, please refer to your plan.

As always, if you have a question about your plan, call us at 1-866-204-6764.

*Note: While these testimonials may include examples of recent claims payouts, reimbursement is subject to the terms and conditions of your plan. Identifying information has been changed.