Meet Colonel Rock III! He’s the mascot for Western Illinois University and, we’re proud to say, covered by ASPCA Pet Health Insurance.

Colonel Rock III of Western Illinois University

Full Name: Colonel Rock III
Nickname: Rocky
Birthday: 3/3/2010
Pet Parent: Joe R.
Occupation: Western Illinois University mascot
Basic Job Duties: Attending Western Illinois University events, meeting new people, posing for pictures and being a great live mascot for WIU.

What’s your favorite part of your job?
Meeting new people and spreading school spirit.

How did you meet your pet parent?
I was donated to the University by the Seiss Bulldog Ranch located in Seneca, Kan. After a campus-wide search and numerous interviews, my dad was selected to be my caretaker. They brought me to campus, and there he was.

What’s your idea of a perfect day off?
I first like to start off the day laying out back on the deck in the sun, followed by some breakfast, play time, plenty of naps and a big dinner before heading off to bed.

What’s your favorite treat?
I love popcorn!

Who’s your best friend?
My best friend is Lambeau, a 2-year-old Yellow Labrador.

What’s your favorite season and why?
My favorite season is fall because the weather is perfect for an English Bulldog like me. Also, students are coming back to school, and football season is underway!

Do you have a favorite sports team?
The Western Illinois University Leathernecks, of course!

If I could be any other animal for a day, I would be a ______, because ______.
I would be a pig because I would get to roll around in mud all day to stay cool, eat as much as I want, and I already snort.  

You can follow Colonel Rock III's adventures on Facebook

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pet parents

Pet Blog - Labrador Retrievers Remain America’s Favorite Breed

The loveable Labrador Retriever is once again the king of the canine world. For the 20th consecutive year, the breed is the most popular in the US thanks to its playful and loyal reputation, according to registration figures compiled by the American Kennel Club.

While the top five breeds have remained relatively consistent over the years, this year the Beagle took over the No. 4 spot, pushing the Golden Retriever down to No. 5.

The bulldog is another big mover, edging the Boxer out of the No. 6 spot and into No. 7. Three years ago, bulldogs moved into the top 10 for the first time and, since then, the breed has been increasing in popularity because of its reputation as a family-friendly companion.

German Shepherds remain at No. 2 on the list, followed by Yorkshire terriers, a popular breed for city dwellers, at No. 3.

To see photos of the top 10 dog breeds in America, visit:

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Pet Health Insurance Headlines


As we’re dedicated to making a difference for pets, we want to keep you informed about pet health topics and your ASPCA Pet Health Insurance plan. Our blog will provide you with fresh, interesting and informative topics—from pet health tips and customer stories, to the latest industry news and a Pet Parent Q&A column. Most of all, we encourage you to share comments and join the discussion!

Meet the Author

Julia H.

Social Media Coordinator

Pet Parent to:

Lucy, a 7-year-old rescued Golden Retriever/Chow Chow mix

Blog Guidelines

While we’ll strive to present all viewpoints on this blog, comments will be reviewed before posting. Offensive or inappropriate language, off-topic remarks and comments containing personal policy information will not be featured.

Also, conditions discussed in this blog aren’t necessarily covered by every ASPCA Pet Health Insurance plan. For full coverage terms, conditions and exclusions, please refer to your plan.

As always, if you have a question about your plan, call us at 1-866-204-6764.

*Note: While these testimonials may include examples of recent claims payouts, reimbursement is subject to the terms and conditions of your plan. Identifying information has been changed.