Jonesboro Family Pet Hospital in Arkansas believes in the importance of
maintaining its connection with pet parents both in person and online.
For an Arkansas veterinary practice, caring for patients doesn’t end when a pet sadly passes away.
One family wrote on Jonesboro Family Pet Hospital’s website, “I just wanted to thank you for everything you did for us when we lost Harley. The flowers you sent and the memorial you made in his memory was very nice and more than I ever expected.”
Like many clinics Jonesboro Family Pet Hospital has found that sympathetic gestures, as well as regular information about pet care, are an important part of building relationships with pet parents.
“It’s important that pet parents are updated on diseases, protocol, prevention, and end of life decisions,” said Toufic Diab, Hospital Administrator at the practice in Jonesboro, Ark. “For our clients, knowledge is power in order for them to make the best choices for their beloved pets.”
The staff hosts bi-monthly meetings with their five veterinarians to brainstorm ways to convey information to their clients. They email monthly newsletters to clients, featuring topics such as camping with your pets, five ways to protect your dog’s hearing, making the decision to say goodbye, and questions to ask when considering which pet health insurance to buy. The hospital also uses its Facebook page to share helpful pet information and tips.
Most recently, the pet hospital partnered with the local newspaper, Jonesboro Sun, to feature a Jonesboro veterinarian’s pet health column each week.
The efforts are all part of a campaign to give pet parents accurate information they can use.
“Our clients can find such a mix of misleading content online these days,” Mr. Diab said. “That is why we’re so dedicated to conveying the correct information to them and helping them during difficult times through a variety of touch points.”
In the next few months, the staff will begin a monthly education series, led by one of the hospital’s veterinarians. They’re also hosting a bereavement class every quarter to provide support and coping techniques to pet parents.
Learn more about Jonesboro Family Pet Hospital.
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