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News for Veterinary Practices from ASPCA Pet Health Insurance

Winter 2013:
Promoting Responsible Pet Parenting

February is National Responsible Pet Owner Month! That makes it a great time to check in with your clients to help them make sure their pets are getting the care they need.

We've rounded up a few interesting facts and tips that you can use in your client communications to promote responsible pet parenting:

  • Something to sink your teeth into. This month is also National Pet Dental Month. In addition to educating your clients on proper pet dental hygiene, you can give them recommendations to prevent tooth fractures, which is one of the most common claims we see for pets.

  • Keep germs and meds to yourself. The ASPCA® Animal Poison Control Center receives more calls about pets ingesting human medications than any other hazardous substance. With this year's tough flu season, you may want to offer safety tips, like not leaving pill bottles on low night tables or counters.

  • The Easter bunny can bring trouble. We see a significant spike in claims for chocolate and candy ingestion every year around Easter – second only to Christmastime+. Remind your clients to keep those baskets of goodies out of paws' reach.

You can also give your clients the ASPCA Animal Poison Control Center's hotline (1-888-426-4435) to call in case of a poison emergency. A $65 consultation fee may apply, but up to 90% of that charge is covered if they have ASPCA Pet Health Insurance.

Want more ideas for pet safety tips? Check out our 101 Things You Didn't Know Could Harm Your Pet website.

In Practice: Meet Our Team

Our Veterinary Services Department team members are always out and about supporting practices across the country, but they were especially happy to meet with veterinarians at the North American Veterinary Conference (NAVC) in Orlando last month. They'll also be attending these upcoming conferences:

  • Feb. 17-20 Western Veterinary Conference, Las Vegas, NV, Booth 1940
  • Feb. 20-24 Midwest Veterinary Conference, Columbus, OH, Booth 350
  • May 10-12 CVC, Washington DC, Booth 737
  • March 2-3 NJVMA Annual Meeting, Florham Park, NJ, Booth TBD
  • March 6-7 Penn Annual Conference, Philadelphia, PA, Booth 310
  • March 15-16 AAHA Yearly Conference, Phoenix, AZ Booth 935

If you'll be at any of these events, be sure to stop by and ask how you can enter to win a special Pet Adventure Pack!

Plan Spotlight: Behavioral Conditions

Taking care of behavioral conditions is another aspect of responsible pet parenting. Conditions like destructive chewing or separation anxiety can affect a pet's quality of life and be stressful for the entire family. That's why we offer behavioral coverage on two plans. Level 3 and Level 4 can reimburse pet parents for consultations, exams, lab testing and medications to help treat these conditions.

Schedule a lunch and learn for more information about our plans.

In the News: Looking Ahead

What's trending for 2013? It's the rise of the almighty pet parent, according to dvm360. Pet parents have more resources than ever to help care for their pets, and veterinarians may need to find new ways to keep pace, like leveraging social media. Read more at DVM Newsmagazine.

In the wake of Superstorm Sandy, experts are encouraging all veterinary practices to think ahead and have a disaster plan ready even if you're not in a high risk area. Check out DVM Newsmagazine for more.

Get Social with Us

Follow us on Facebook! Follow us on Twitter! Follow us on Pinterest! Follow us on Google+!

Don't miss the useful, fun and often utterly adorable posts and pictures from us on Facebook, Twitter, Google+ and Pinterest. Feel free to share our posts with your clients! They may spark some great conversations and viral interest.

Winter and Spring
Holiday Round Up

The coming months are full of important and, um, interesting pet-related holidays. Here's a sampling:

Spay/Neuter Awareness Month
14 – Pet Theft Awareness Day
23 – International Dog Biscuit Appreciation Day

Poison Prevention Awareness Month
3 – What if Cats and Dogs had Opposable Thumbs? Day
23 – National Puppy Day

Prevention of Cruelty to Animals Month
26 – National Kids and Pets Day
27 – National Hairball Awareness Day

Have some fun with these holidays in your office or on social media!

Trending Now

Dr. Mary Beth Leininger

Vice President of Veterinary Relations

Dr. Mary Beth Leininger

If you attended the 2013 NAVC Conference, you may have caught Dr. Karen Felsted's great presentation on "Tips and Ideas for Success in Practice." She covered three basics that, if mastered, will help you "wow" your clients.

  • Strategic Planning: Set goals and work with your team to devise a plan to meet them. An annual retreat may help encourage creativity and facilitate teamwork.

  • Building Client Relationships: Do your patients see the same veterinarian for every visit? Even seemingly small efforts like this can help establish a bond with clients and encourage referrals.

  • Inventory Control: Ineffective inventory management can cost your practice money. Set aside a regular time for counting products and work with your staff to correct discrepancies.

There will always be big new ideas for attracting new business, but having a strong grasp of the some of these fundamentals will help you retain clients for years.

Veterinary Discount

Your staff can enjoy a 5% discount in addition to our 10% multiple pet discount.* Call 1-877-738-2677.

Order Brochures

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Photo Friday

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